Blog

September 19, 2022

What's an Email Funnel and Do I Need One?

Santa Rosa online marketing experts have talked about the value of email lists and turning your prospects into devoted consumers for a very long time. How exactly do you turn subscribers who haven't made a purchase from you into devoted consumers is the question. An email marketing funnel can be the answer. You've probably heard of sales funnels and marketing funnels before, but let's take a closer look at email marketing funnels specifically.
September 19, 2022

How to Maintain Strong Rankings in Search

Every internet business is built on generating a steady flow of website traffic. It is impossible to turn website visits into leads and devoted, long-term customers if no one is visiting your site. Your visibility in search engine inquiries will rise after you establish yourself as an authority in Google's eyes. But what happens after you've attained the top of Google's search results? How can you sustain the rankings you've worked so hard to achieve?
August 8, 2022

Choosing your Website Color Palette

Whether you're designing a brand-new website or changing the color scheme of an existing one, the palette you pick is super important. After all, Sonoma County online marketing and branding relies heavily on color. Have you ever noticed that the logos of nearly all fast food restaurants feature the colors red and yellow? This is so because they both promote hunger!
August 8, 2022

What to Ask During a Web Design Consultation

When doing a consult with your Santa Rosa website designer, it's critical to ask the right questions. The company you choose to create your new site will directly impact the creative process, the final product, and ultimately your business. These 7 questions are good to ask before pulling the trigger on your web design for your California business.
July 13, 2022

The importance of Content Creation in Web Design

Quality content is vital for the success of high-ranking websites. According to the Santa Rosa website company, quality content keeps the clients on your website for longer. The client will be more likely to return to the website if the content is high quality. The search engine bots also prefer websites with quality content over those with poor content. Therefore, it is crucial to have quality content for your website because:
July 13, 2022

The Advantage of Having a Web Developer and Web Designer as part of Your Team

A web developer and designer are crucial staff in developing and effectively running a company website. Typically, a web developer writes the code of the company website while the web designer are tasked with ensuring the site runs efficiently and is aesthetically appealing. All companies should at least have the two on their team to ensure that users experience a positive and effective online experience. According to Santa Rosa Website Company, here are some benefits of having a web developer and web designer on your team.
May 6, 2022

Signs that it is time to re-brand and redesign your website

Building and designing your business website is a thrilling yet tiresome process. As an entrepreneur, you must select the company logo, pictures, font, and color schemes. A functional website is a primary interactive arena for you and your clients. However, an outdated website means that you could be losing out on potential clients. Here are signs that it is time to re-brand and redesign your website.
May 6, 2022

The Ultimate Guide to an SEO friendly Blog Post

According to Santa Rosa SEO, your blog posts should have a keyword density of about 4%. This means that your keywords should appear 4% of the time in your blog post. The keywords you choose will determine the audience that reads your blog, so it is crucial to select the right keywords.