Google’s Mobile-Friendly Algorithm Will Ruin Your Business
If your website is not mobile-friendly by April 21st, Google will throw your website under the bus. I have seen it before. Now that 60%+ of website views are on mobile devices, Google has decided to punish websites that don’t work on them. When the Panda and Penguin algorithm happened, five websites that I was manager of SEO for went from #1 on Page 1 on Google to page 8, 10, and worse. The new mobile-friendly algorithm has been dubbed “Mobilegeddon” by the Entrepreneur.
Continue ReadingHow to Develop a Working Relationship between Web Designers and Clients
Whether you are a web designer or a website owner/client, you are likely working in a new business milieu – one that is only a few years old – wherein independent entrepreneurs and/or small businesses interact directly over large distances or across time zones. Even “local” jobs are often further than would make sense to commute for a meeting; most clients and designers never meet face-to-face. At the same time, website owners are also dealing with new technology suites for which they have no background for understanding.
Continue ReadingJoomla 2.5 End of Life and What That Means to You
Last month, I wrote about the impact of running out-of-date content management systems, such as the old Joomla 1.5, to your site’s searchability, security and success. (If you missed that, you can catch up here). While all of that information is still valid, a major recent event in the world of CMS series has made necessary and addendum to that information: As of the end of January 31st, 2014, the Joomla community has ended its support for the long-term release Joomla 2.5.
Continue ReadingCMS core management and Google Ranking: Another Case for Updating your Joomla! Installation to the Current Version
While many people are aware of the security risks associated with allowing their website software to run out-of-date, there is still an idea that these security risks do not immediately impact a website’s success until there is a security breach, something that may never actually happen. This line of thought can lead site owners to see a greater cost in software updating than in the incremental loss of standing in the numbers game that governs the likelihood of a security breach.
Continue ReadingHow Can I Tell if I am Getting a Good Deal on Website Design?
If you’re purchasing website design and/or website development services, it’s probably because you are not an expert in this field. Of course, you might just be a web guru so busy with high-end enterprise development that you don’t have time to build your own website; if you are, you can stop reading this – it is not meant for you. Okay. For all of the rest of you who are still with us, the problem remains: you don’t know how websites really work and you are hiring a website designer or design team to build one for you, and you know that you can’t really tell how progress is coming on a lot of the behind-the-scenes work, and that feels a little like going to the auto-mechanic who may or may not be trying to siphon as much dough as possible from you.
Continue ReadingGoogle Hummingbird Upgrade and Implications on Search Engine Optimization (SEO)
The stealth introduction of Hummingbird, Google’s most substantive algorithm upgrade since 2001, was announced a few months after it occurred. A search algorithm is a system that sifts through the raw results when you enter a search term or phrase; algorithms allow search engines to return the results it assesses as the most relevant to your query. Google stated that it chose the moniker Hummingbird because its namesake is “precise and fast.”
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