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Frequently, when the web design is too heavy, the site can start to lag and become slow. When lagging occurs, it can have a huge impact on visitors and Google and thus hurting your rankings. The website page speed is a factor in ranking on Google. To ensure that your web-page is up to speed while designing it, it needs to have images optimized, plugins removed, permit caching, and incorporate a content delivery network.

Searching for an online marketer in Santa Rosa is not as complicated as it may sound. However, the difficult part may be how to choose the best out of many. With the internet easily accessible today, the services offered online can be obtained by anyone. However, when the requirements are low, you may have trouble finding an online marketer that is right for you. Below are some attributes to look out for when you choose your online marketer in Santa Rosa. What their Specialty Is Each online marketer will be different from the next. This means each will have specific specialties in online marketing. Having a specialty is great so you are able to make the right choice because the online marketer will be able to help your website directly. Make sure that the online marketer has a clear understanding of their specialty. You will know that they understand their field based on the amount of experience they possess. In […]

Using AI can easily improve a customer’s experience. Not only that, there are four developments that can be incorporated such as a chatbot, content that is predictive, image recognition, and creating content. While these can enhance support and customer service, they can also furnish content that is relevant and targeted. Below we have the ways AI can be incorporated into your Sonoma County online marketing.

As the digital landscape evolves, search engines like Google continue to refine their algorithms to improve user experience. These changes can significantly impact the visibility of your website in search engine results. As we step into April 2024, several key algorithm updates have taken place, reshaping the SEO battlefield. Understanding these changes and adapting your digital marketing strategies accordingly is crucial for maintaining and enhancing your online presence. K2 Website Design is here to guide you through the latest SEO trends and ensure your website stays ahead of the curve. Monitoring Algorithm Shifts The first step in staying abreast of SEO trends is effective monitoring. There are several tools and resources available that track and analyze algorithm updates in real-time. Google’s Search Liaison Twitter account, SEO-focused blogs, and forums such as Moz and Search Engine Journal are valuable resources for timely updates. Additionally, using analytic tools to observe fluctuations in your website’s traffic can serve as an indicator of algorithm […]