August 22, 2018
With so many websites cluttering the internet today, it is essential that your website has a purpose. Long gone are the days where your website’s purpose could simply be to “gain customer leads”. While that’s certainly important, it’s not the only goal. According to Google Master’s search quality guidelines, you need to have a clearly defined purpose that ultimately helps your users in a way that makes sense for your business. Once you design your purpose, you have an ethical foundation to start optimizing your site.