Google Hummingbird Upgrade and Implications on Search Engine Optimization (SEO)
The stealth introduction of Hummingbird, Google’s most substantive algorithm upgrade since 2001, was announced a few months after it occurred. A search algorithm is a system that sifts through the raw results when you enter a search term or phrase; algorithms allow search engines to return the results it assesses as the most relevant to your query. Google stated that it chose the moniker Hummingbird because its namesake is “precise and fast.”
Continue ReadingWhy Using a Template Makes Sense
Using a website template is a great way to increase efficiency and time of delivery for website projects. A common phrase associated with using a template instead of a 100% custom website design is “don’t reinvent the wheel”. Templates come with advanced extensions ready to go and quality design and typography already set up. Adjustments of the typography and styles on the website can be facilitated in template manager tools for quick and easy customization.
Continue ReadingWhy You Should Invest in Website Security
Website security is an important aspect of website ownership. A hacked website makes your business look unprofessional and can pose a threat to your website visitors. Websites developed on out of date website platforms are targeted by hackers because of vulnerabilities within the core, extensions, modules, plugins, scripts, or components. Hackers find a way to hack into a site and will install malware and viruses into the website to target your customers. They also install unwanted advertisements for performance enhancing drugs like Viagra.
Continue Reading